Branded folders: a business essential
Branded folders have always been a business essential. They are invariably a ‘keeper’ and not a ‘throwaway’ item. Customers and colleagues alike value them and usually use them on a day to day basis. Print your logo on them and recipients of your folders are constantly reminded of your company. Your brand is reinforced and gets the recognition it deserves.
In these Covid-affected days, in which ‘face to face’ conferences are as rare as hens’ teeth, branded folders are important. Instead, ‘virtual’ conferences are the order of the day with delegates remotely ‘attending’ via the internet. In this ‘new normal’ scenario, folders printed with your logo is an effective way to engage with delegates. Send ‘attendees’ a folder emblazoned with your brand and they will value it. At the same time your printed folder will keep your brand message at the fore of their minds.
Brandability of printed folders
Printed folders are eminently brandable. They can be screen-printed in up the four colours and even full colour using transfer print. A most prestigious effect can be made by embossing your branded folder and infilling with gold or silver foil. Very professional, very desirable, very usable.
In addition, branded folders have a large print area to work with on the front cover. As a result, your logo is the first thing recipients see when they go to use their folder. Don’t forget to add a meaningful strapline if appropriate.
Whatever your budget, there is a wide range of branded folders from which to choose. If your budget is tight, go for a printed folder made from man-made materials, such as PVC. If you have more money to spend and desire a more prestigious folder, then leather may be for you.
Whatever style you prefer, whatever material you choose, there’s a folder for you. Call us on 01437 781978 or email. We’ll help with your enquiry. We can also help select what’s right for you.